Esteem Up Your Bum

This is great. From the finger, to the Esteem label. ....
This is what was hanging on the wall at the doctors office - and even better, there is a choice from three different ones (not shown). I think the picture of the finger is the most non-comforting thing. I wonder who modeled for the image. And then, do they go around telling people that they did this? I wonder what it pays.